Suave Tequila

Suave Tequila, described as "smooth, complex, bold, organic, kosher, and additive-free," epitomizes the spirit of premium tequila. The mission behind Suave Tequila is to produce the most naturally sophisticated and organic tequila on the market, using sustainable farming methods and socially responsible production practices, without ever compromising its premium quality for commercialization​​​​.

The founders of Suave Tequila, brothers Cesar Vitari and Edgar Vitari, are motivated by a deep passion for artisanal tequila, aimed to resurrect the kind of tequila once made and savored by their ancestors. Seeking to move beyond the common perception of tequila as merely a party drink, they aspired to create a tequila true to its roots and pure in every sense. The founding family's vision was to raise public opinion about what high-quality, high-performance tequila should be, thereby setting a new gold standard in the industry. This vision led to a partnership with Jaime Villalobos Sauza, a descendant of one of the oldest tequila families in the industry. Sauza, with a history of experience as a tequila catador (taster) and as president of the Organization of Sommeliers of Mexico (ONSOM), joined forces with the young entrepreneurs to create Suave Premium Tequila - a distinctive, organic, kosher-certified, and additive-free sipping tequila unlike any other in the industry​.